“Products that transform work and play and truly disrupt markets are based on great design fuelled by deep customer insight. The road to such products is filled with pitfalls, but a necessary starting point is design ethnography.”

Dennis Wixon, Microsoft Games Studio, Seattle USA*

* The opinions expressed here are my own and do not necessarily represent Microsoft Corporation or any of its subsidiaries.

Admissions
Linda Spalding
l.s.spalding@dundee.ac.uk
Tel: 01382 385298

Detailed Enquiries
Dr Catriona Macaulay
c.macaulay@dundee.ac.uk
Tel: 01382 386522

Career Prospects

Prospects for graduates exist across a variety of settings. Typical graduate roles might include: design ethnographer, user research specialist, design strategist, design researcher, user experience specialist, usability analyst, or market researcher. Typical employers might include:

  • Design agencies
  • Market research firms
  • Manufacturing industry
  • IT companies
  • The media
  • Financial and other services
  • User experience research consultancies
  • Government and NGOs exploring e.g. e-citizenship, e-health, etc.