“Products that transform work and play and truly disrupt markets are based on great design fuelled by deep customer insight. The road to such products is filled with pitfalls, but a necessary starting point is design ethnography.”
Dennis Wixon, Microsoft Games Studio, Seattle USA*
* The opinions expressed here are my own and do not necessarily represent Microsoft Corporation or any of its subsidiaries.
Admissions
Linda Spalding
l.s.spalding@dundee.ac.uk
Tel: 01382 385298
Detailed Enquiries
Dr Catriona Macaulay
c.macaulay@dundee.ac.uk
Tel: 01382 386522
Apply
This course would suit anyone seeking a career in design ethnography, user research, usability analysis, user experience, strategic design or marketing within the design, manufacturing and service industries.
Entry Requirements for National and International Students
Entry to the MSc/Diploma requires a good Honours degree in one of the following areas: anthropology, sociology, marketing, psychology, computing, product design, interaction/interactive media design, communication studies, HCI or human factors. Graduates from other disciplines, or those with relevant work experience, will be considered on a case-by-case basis.
All applicants will be interviewed, where they will have an opportunity to highlight any areas of experience that demonstrate an aptitude for this kind of work. Telephone interviews will be arranged for those unable to attend Dundee in person.
Language Requirements. If your first language is not English, we require one of the following qualifications or the equivalent: TOEFL 580 (or 237 for the computer based test) or IELTS 6.0.
How to apply
You can apply online via the UKPASS website at: http://www.ukpass.ac.uk/
If you require any advice or have any questions please contact the course director:
Dr Catriona Macaulay
School of Computing
Email: catriona@mac.com